Friday, April 2, 2010
Search engine optimization is setting your website or blog up in way to make it easy for search engines to read and crawl with spiders . No not the kind you want to smash . Spiders are like tiny robots that crawl your page and send all their data back to search engines . Optimizing starts at the top of your page and follows all the way through your entire site including the pages you link too . These spiders use meta-tags to find their way . Meta tags are written into HTML on your site , so if you don't know how to write HTML your going to have a hard time optimizing . Relevant , unique or interesting content are some of what they look for when picking where to rank you in their indexes . Let me break it down for you here's whats involved , title tags , heading tags , description tags , keywords , site map , site tags and content tags . Pretty daunting when it's all listed but there are companies that will optimize your site for you at a premium . But you do have options you can purchase software to help you optimize , try it yourself or some hosting sites make it easier if you build your site with them . Yola.com is one that i use and they have a spot where you enter some simple information and they convert it to HTML for you . If your thinking , I can't do this and get in a bind they have easy to understand examples right there . I also have a full package offer on my site where you can register , build , optimize and market yourself with a top ten company that's listed with J.D. Powers . If your writing a blog there already optimized for you just make sure your writing is informative unique and relevant . Be sure to include your keywords or phrases , a rule of thumb commonly accepted is at least three times or it won't be seen and not more than five times or you'll be rejected for keyword stuffing . When writing a description for your website you want to sell your site but don't make it a sales pitch , leave the call to action out . If your counting on ranking in the search engines you want too narrow the competition so investigate you keywords thoroughly and consider key phrases .